Behavior isn’t an exact science, but we’ve made it close.

At Syntoniq, psychology meets finance to enable insight driven financial planning.

About Syntoniq

Our story

Investment decisions are often influenced more by emotion, intuition, and innate preferences than cost-benefit calculations. As a team, we combine scientific expertise with business experience to not just raise awareness of the problem, but also offer applicable solutions.

Our solutions are designed to help individuals understand how subconscious processes affect their financial decision-making, and encourage positive action to secure their financial future.


Data driven and research based.

As scientists and financial modelers, we believe that theories and applications need to be backed by empirical research. Our solutions are based on the findings of 30+ years of research in behavioral finance, an innovative field that combines traditional economics with insights from psychology and neuroscience.

Our vision and mission

Turning behavioral insights into measurable value

Using the latest research in behavioral finance, we build tools to enable insight-driven financial planning.

Meet the experts

We’re a team of experts in finance, quantitative modeling, and behavioral sciences, with over 50 years of combined experience.

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Prasad Ramani, CFA, FRM

Founder and Chief Executive Officer

Prasad conceptualized Syntoniq to address inconsistencies in the traditional financial models he worked with in his 18 years of experience in quantitative risk and portfolio management. With extensive experience in banking and financial services, Prasad applies his analytical expertise to adapt behavioral models to help with financial planning.

Prasad holds a MS degree in Quantitative and Computational Finance from the Georgia Institute of Technology.

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Alain Samson, PhD, FRSA

Co-founder and Chief Science Officer

Alain’s experience in the behavioral sciences over the last 20 years is an integral part of the scientific framework that Syntoniq draws on. His work focuses mainly on bridging the gap between theory and application, and plays a major part in productizing research.

Alain holds a PhD in Social Psychology from the London School of Economics (LSE) and is also the founder of

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Monica Capra, PhD

Principal Consultant - Behavioral Research

Monica specializes in experimental and behavioral finance with a focus on the financial decision-making process. Her research studies how subconscious factors such as mood, mental accounts, and internal compartmentalization of risk and reward affects this process.

Monica holds a PhD in Economics from the University of Virginia and is Professor of Economics at Claremont Graduate University.

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Bianca Acevedo, PhD

Principal Consultant - Behavioral Research

A social neuroscientist with a focus on interpersonal relationships, Bianca studies the neural impact of social interactions and personality dimensions. Her research establishes links between personality styles and distinct neural activation patterns, and shows how social preferences – such as those associated with familiarity, trust and empathy - shape awareness, decision-making and action-planning.

Bianca has a PhD in Social Psychology from Stony Brook University and in 2012, received the International Woman of Science Award.