Consulting
BEHAVIORAL INSIGHTS THAT ACQUIRE AND RETAIN CLIENTS“Combining academic rigor with industry experience to provide you with behavioral solutions”
As our Chief Behavioral Officer, Namika leads our R&D and consulting efforts.
Namika combines her rigorous academic behavioral science background with her industry experience in insights and training to the area of consumer insights, behavioral change, behavioral finance, and employee behavior.
She’s also an award-winning international speaker, and her ability to relate complex scientific principles to our everyday life has been recognized at various events in Financial Services, Pharmaceutical and CPG sectors.
She has a M.S. in Psychology and Ph.D. in Decision-Making Research from University of Oregon, and Postdoc training from Duke University.
Before joining Syntoniq, she was the Founder and the President of Behavioral Science Center at Ipsos, and the President of Sagara Consulting.
Our consulting areas of expertise
Financial Wellness
Achieving optimal financial outcomes for your clients requires going above and beyond of understanding their intended outcomes. Leverage BeSci architecture to address their behavioral barriers.
Consumer Insights
Apply Behavioral Science expertise to create consumer insights that drive actions.
Behavioral Change
Workshops facilitated by Ph.D. behavioral scientists to provide you with tools to initiate and maintain positive behavioral change.
Leadership Training
Understanding your own biases and decision-making process is the first step in becoming the most effective decision-makers.
Our Selected Media Attentions and Publications
Quirk’s Media: “How Super Mario can help you understand behavioral science”
The Guardian: “Don’t expect the rich to fund Cameron’s compassion strategy“
The Guardian: “George Osborne’s talk of percentages and billions will wash over most of us“
The Guardian: “How much of Japan’s suffering can people comprehend?“
Science Daily: “New Research Sheds Light on Our Reactions to Humanitarian Crises”
ScienceNews: “Gambling on experience“
CBS News: “Chile and Haiti: Duke Research Looks at Public Reaction to Disasters“
Our Selected Publications
“Behavioral Science Insights Amidst the Covid-19 Outbreak“ (with Jeff Galak and Tari Dagogo-Jack)
“Cardinals, Hawks, and Blue Jays: Sports, Media and Aviary Lifestyles For Brand Choice.” 2017 (with Christopher Lee, C., J.G. Yu, and Leslie Koppenhafer).
“You Look Marvelous: The World of Flattery in Marketing.” 2016. (with Xiao Wang, & Lynn Kahle). You Look Marvelous: The World of Flattery in Marketing.
“Individual Heterogeneity in Loss Aversion and Its Impact on Social Security Claiming Decisions.” 2015 (with John Payne, Suzanne Shu, and Elizabeth Webb).
“Development of an Individual Measure of Loss Aversion.” ACR North American Advances, 2016 (with John Payne, Suzanne Shu, and Elizabeth Webb).
“Life Expectancy as a Constructed Belief: Evidence of a Live-To or Die-By Framing Effect” Journal of Risk and Uncertainty, 2013 (with John Payne, Suzanne Shu, Kristin Appelt, Eric Johnson.)
“Affective Motivations to Help Others: A Two-Stage Model of Donation Decisions.” The science of giving: Experimental approaches to the study of charity. Psychology Press, 2011. Oppenheimer, Daniel M., and Christopher Yves Olivola, eds.
“Protective Measures, Personal Experience, and the Affective Psychology of Time.” Risk Analysis, 2012. (with Ellen Peters, Howard H. Kunreuther, Paul Slovic, and Dan R. Schley.)
“Affective Motivations to Help Others: A Two-Stage Model of Donation Decisions.” Journal of Behavioral Decision Making, 2010. (with Stephan Dickert, and Paul Slovic.)
“Distributions of Observed Death Tolls Govern Sensitivity to Human Fatalities.” Proceedings of the National Academy of Sciences of the USA, 2009. (with Christopher Y. Olivola)
“Consumer Understanding and Use of Numeric Information in Product Claims.” 2009 Doctoral Dissertation.
“Consumers’ Response to Advocacy Advertising: a Process Model of Consumer Skepticism, Empathic Response, and Prosocial Behavior”. ACR North American Advances, 2009 (with Bob Madrigal, Johnny Chen, and Monica LaBarge).
“Affect, Affective Precision, and Primacy Effect in Stock Choices.” ACR North American Advances, 2007. (with Ellen Peters).